Your number one goal is to eliminate as many competitors as possible. Search engines will help you in this exercise. Start by familiarizing yourself with the engines' trademark policies . Next, be vigilant in tracking your brand terms. If you find a competitor using your Shadow Making name in the text of an ad copy, be relentless in reporting those competitors to search engines (more on this in Part 6 of this series). Report any competing advertisers who use your brand name in the headline or copy of their PPC ad. (Remember, it's okay if your brand appears in the ad's display URL, which Shadow Making the engines allow.) Search engines have compliance departments that are set up to investigate your complaints. If an ad violates their policies, the engine will remove it immediately.
If the ad is not infringing, the search engine will allow the ad to continue running. If this happens, don't take it personally. And don't worry about being penalized for it. Search engines expect a certain level of complaints and are ready to Shadow Making deal with your requests. If you can automate Shadow Making the reporting process, you should. The next best thing to a takedown is beating your competitors in rank. You never want your competitors to bid above you on your own brand terms, so it's important to monitor your brand terms daily and adjust your bids accordingly. If your takedown attempts fail, it's likely because the competitor isn't using your brand name in their ad copy. By not using your Shadow Making name, the competitor's ads are likely not very relevant to the search term, which will lower their Quality Score and increase their CPCs. So their costs will go up, which you want, because it allows you to outbid them.
Sure, they could ignore the return on ad spend (ROAS) and keep bidding on the brand just to be jerks, but let them spend the money. You can also cause them extra pain by turning up the heat with partner arrangements. 3. Work with partners and affiliates If Shadow Making you sell online, having an affiliate program can help you dominate the front page, generate more revenue, manage costs, and grow your brand. By wisely selecting a group of your best affiliates to work with, you can utilize this powerful cost-cutting technique that can also increase clicks and sales. We'll get deeper Shadow Making into legal and partnership matters later in this series, but here are the basics: Identify a group of affiliates that you will allow to make a brand offer. In your contracts, make it clear that no affiliate can rank above you in branded PPC.