The time, energy and investment in a new business venture is enough to justify a well-structured marketing plan. Many entrepreneurs fall into the same trap: poor planning leads to a less than spectacular launch. There are a lot of hurdles in the way of success, but luckily you don't have to make the same mistakes. This user-friendly guide is designed to provide sound steps towards a successful small business website marketing launch.#1 – Enable Email SubscriptionsThere are many third-party services that make it easy for visitors to subscribe to your business website. Additionally, there are benefits to enabling email subscriptions on your website; in particular, your subscribers will automatically receive updates by e-mail according to specific parameters. For example, if your company is launching a new product or service, your customers will be notified. It's also a great way to keep visitors informed about new articles and blog posts, notable media mentions, and more.Whether you run a WordPress website or not, it's relatively easy to add email subscriptions to your business site. Everyone agrees that social media is a fantastic way to connect with subscribers, readers, and potential customers, but email subscriptions to your website blog or product pages are great ways to get a steady stream of visitors. If you haven't launched yet, email subscriptions can let your customers know about the big day. WordPress RSS feeds Phone Number List are great for email subscriptions, and services like MailChimp are also very popular.#2 – Create a lead magnetLeads can convert into sales, and sales are the lifeblood of your small business. A lead magnet is invaluable in this regard. It is also essential for creating customer value optimization (CVO) systems. The first step in the process is to determine what items of value you can provide in exchange for the customer's email address. Typically, companies offer free PDF product guides, discount coupons, and introductory offers. With a lead magnet, your business is aiming for one goal: to maximize the number of targeted leads. It is one of the easiest ways to conduct marketing activities for your small business.