Forum Posts

rakuiboulhasan
Apr 12, 2022
In Music Forum
An educational revolution is underway. It has been 30 days since the official announcement of the "Double Reduction" ("Opinions on Further Reducing the Burden of Students' Homework and Off-campus Training in Compulsory Education") on July 24, and the entire off-campus training industry has undergone tremendous changes. When they first saw the "double reduction" document, many people in the industry did not expect that this change would be so fast and so thorough. Now, they have to admit that "an era in the education and training industry is over". Almost all K12 education companies that were in the limelight last year are shrinking, laying off workers and making a living. The three giants of education in the US stock market, TAL, New Oriental, and Gaotu, have only single-digit share prices. In 8 months, the total market value of the three companies has dropped from over $130 billion at the peak to $7 billion today. A nearly trillion-dollar market collapsed suddenly. Practitioners are leaving one after another. The founders and executives are doing their best for the survival of the company. The capital that once pursued online education has withdrawn urgently, and they dare not extend their tentacles. On the surface, various players in the off-campus training industry have turned job title email list their boats around and are in full swing to explore directions such as quality education, adult education, and educational hardware, but these moves are considered by the industry to be just "delayed tactics." "In the off-campus training industry, no track can have the scale of the K12 track." An industry source made it clear. The glory of the K12 track is no longer a foregone conclusion. While many practitioners are saddened by the impact of their work, they have to admit that, under the coercion of capital, the off-campus training industry once entered the track of speeding. Chen Jing, vice president of Blue Elephant Capital Investment, used the classic lines from the movie "Young and Dangerous" to describe this "double reduction" rectification: "If you make a mistake, you must recognize it, and if you are beaten, stand at attention!" She said that in the face of "double reduction" , do not exploit the loopholes in the policy, but take the opportunity to reflect and summarize, and let education return to the essence of educating people. This is the real meaning of this great change. Shen Ran communicated with many front-line practitioners, entrepreneurs, company executives and investors in the online education industry, trying to record the great changes in the past 30 days.
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rakuiboulhasan
Jan 11, 2022
In Music Forum
Third-party campaign management toolsAt Seer, we are constantly evaluating and evolving our Tech Stack in regards to how we launch, manage, optimize and report paid media campaigns. We are proud to be a professional Kenshoo partner. However, our team of PPC experts have experience in several third-party management tools and adopt them based on customer needs and requirements.By using Kenshoo, we automate routine tasks to allow our team to spend more time at the top of the value pyramid, developing holistic marketing strategies that maximize results and grow with your business.Kenshoo helps automate processes and evolve results through many stages throughout the campaign maturity process as outlined above. The use of the tool is personalized according to the client's requirements and objectives.Read on to learn more about Seer's personalized approach to leveraging Kenshoo (and other third-party platforms) to achieve the highest potential ROI for customers.Focus on the features that add the most valueAt Seer, we don't believe in a holistic approach when integrating clients with new tools. We use a personalized data-driven strategy for campaign management tools Egypt Phone Numbers List focusing on the features that will add the most value based on client and account complexity. We are able to refine these functionalities by using our proprietary data warehouse and examining the results of Kenshoo optimizations across customers and industries. We also customize the way we operate each tool based on the other capabilities available in our Tech Stack to make sure we're as efficient and getting the best possible results.Looking at the performance data of our current customer mix on Kenshoo, Seer found that customers and account teams see the highest value when we use the following features: ABILITY ADVANTAGES) THE MEASURECRM data integration / offline conversionMulti-engine optimizations for offline conversionsMore strategic auction managementClosed Loop ReportsKenshoo can integrate with CRM systems and transmit this data to Google for auction at auction time (beta) Kenshoo has verified with documentation that no PII can be shared through the integration Performance improvementHours saved through closed loop reports (vs. manual) Integration with call providersMulti-engine optimizations for offline conversionsMore strategic auction managementClosed Loop ReportsPerformance improvementHours saved through closed loop reports (vs. manual) Microsoft Smart AuctionsImproved performanceIncremental leads with the same expensesCPA or ROAS progress towards the goalBudget management of complex accountsMore precise budget rhythmFluid pace towards budgets and KPIsMore sophisticated forecasting capabilitiesThe efficiency of timeValue accurate forecasts and be able to meet complex budget goals Time savingIdentify the right customer mix and the right return on investment Once we understood which features provide the best return in terms of performance and / or time efficiency, we then looked at our portfolio of existing clients to identify the right candidates based on their account structure and their business needs.When we approach existing or potential clients with a recommendation to join Kenshoo, Seer highlights how the tool will allow us to achieve our clients' goals (and the end result!) Based on the results achieved through improving account and data capacity management.If a client has a complex account structure, with many budget goals and objectives, there are opportunities to use Kenshoo to automate day-to-day tasks by leveraging Budget Navigator and automated actions related to performance and expenses. , then we expect to save time based on the data from the account teams currently on the tool. With the extra time spent on day-to-day tasks, account teams reinvest time in non-automated optimizations and / or additional deliverables focused on customer business goals, such as competitive or quality analysis.
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